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  There's a particular kind of woman this watch was made for. She doesn't need a dial full of complications to feel accomplished. She wears classics, but never predictably. She's just as comfortable closing a deal as she is wandering a souk on a Friday afternoon, and her jewellery box probably has more gold than silver — but she'd never call herself a "gold person." She just is one. That's the woman Baume & Mercier had in mind when they created Joia . What Is the Joia Collection? Joia (the word means "jewel" in Portuguese, and it shows) is Baume & Mercier's answer to a question a lot of watch houses get wrong: how do you make a watch feel like a piece of jewellery without losing the integrity of a real timepiece? The brand's solution is a graceful 28mm silhouette — small enough to sit on the wrist the way a bracelet would, but built with the same Swiss watchmaking seriousness you'd expect from a house with a 195-year history....

  Baume & Mercier's Riviera 73 reissues the 1973 original with a 39mm dodecagonal case and quartz movement. Explore the new models and where to find them in Dubai. Every so often, a brand revisits its own archive and finds something that feels more relevant now than when it first launched. That's exactly what's happened with the Riviera 73 — Baume & Mercier's 2026 reinterpretation of the watch that quietly carved out its own lane during one of the most competitive moments in modern watchmaking history. The Original Riviera Was Never Trying to Be the Royal Oak The first Riviera launched in 1973, a year after Gérald Genta's Royal Oak reshaped the industry — but the Riviera was making its own argument for what a steel sport-chic watch could be, built around a twelve-sided case and an integrated bracelet, at a price that didn't require a second mortgage. In fact, the original was introduced partly as a response to the quartz crisis that was beginning to uns...