Riviera 73 by Baume & Mercier: The 2026 Reissue of an Icon
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Baume & Mercier's Riviera 73 reissues the 1973 original with a 39mm dodecagonal case and quartz movement. Explore the new models and where to find them in Dubai. Every so often, a brand revisits its own archive and finds something that feels more relevant now than when it first launched. That's exactly what's happened with the Riviera 73 — Baume & Mercier's 2026 reinterpretation of the watch that quietly carved out its own lane during one of the most competitive moments in modern watchmaking history. The Original Riviera Was Never Trying to Be the Royal Oak The first Riviera launched in 1973, a year after Gérald Genta's Royal Oak reshaped the industry — but the Riviera was making its own argument for what a steel sport-chic watch could be, built around a twelve-sided case and an integrated bracelet, at a price that didn't require a second mortgage. In fact, the original was introduced partly as a response to the quartz crisis that was beginning to uns...
