New at DXB

  Some watches are designed to be noticed. Classima isn't one of them — and that's exactly its appeal. Baume & Mercier's most understated collection returns for 2026 with a fresh generation of 40mm men's models that prove elegance doesn't need embellishment to make an impression. In a watch market increasingly crowded with logos and limited-edition hype, Classima's quiet confidence feels like a genuine statement. A Collection Built on Nearly 200 Years of Restraint Baume & Mercier is the sixth-oldest watchmaker still in operation, with roots tracing back to 1830, when Louis Joseph Baume opened a small watchmaking counter in Les Bois, a village tucked into the Swiss Jura. In the early 2000s, the Maison refocused on classical pieces rooted in that heritage, unveiling collections like Classima that continue to define the brand today. It's worth knowing that history before looking at the 2026 lineup, because Classima isn't a trend-chasing release — it...