New at DXB

  There's a particular kind of woman this watch was made for. She doesn't need a dial full of complications to feel accomplished. She wears classics, but never predictably. She's just as comfortable closing a deal as she is wandering a souk on a Friday afternoon, and her jewellery box probably has more gold than silver — but she'd never call herself a "gold person." She just is one. That's the woman Baume & Mercier had in mind when they created Joia . What Is the Joia Collection? Joia (the word means "jewel" in Portuguese, and it shows) is Baume & Mercier's answer to a question a lot of watch houses get wrong: how do you make a watch feel like a piece of jewellery without losing the integrity of a real timepiece? The brand's solution is a graceful 28mm silhouette — small enough to sit on the wrist the way a bracelet would, but built with the same Swiss watchmaking seriousness you'd expect from a house with a 195-year history....

  Some watches are designed to be noticed. Classima isn't one of them — and that's exactly its appeal. Baume & Mercier's most understated collection returns for 2026 with a fresh generation of 40mm men's models that prove elegance doesn't need embellishment to make an impression. In a watch market increasingly crowded with logos and limited-edition hype, Classima's quiet confidence feels like a genuine statement. A Collection Built on Nearly 200 Years of Restraint Baume & Mercier is the sixth-oldest watchmaker still in operation, with roots tracing back to 1830, when Louis Joseph Baume opened a small watchmaking counter in Les Bois, a village tucked into the Swiss Jura. In the early 2000s, the Maison refocused on classical pieces rooted in that heritage, unveiling collections like Classima that continue to define the brand today. It's worth knowing that history before looking at the 2026 lineup, because Classima isn't a trend-chasing release — it...